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iTact digital formulates a digital marketing strategy that involves promoting mobile applications to reach a wider audience and drive app installs, engagement, and retention. iTact digital involves and utilizes a range of techniques and strategies to promote the app, such as app store optimization, in-app advertising, influencer marketing, social media marketing, and content marketing.
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Through App Store Optimization (ASO) iTact digital optimizes the app's title, description, keywords, and visuals to improve its visibility and ranking in the app store search results. This includes using relevant and targeted keywords, creating a compelling app description, and designing high-quality visuals that capture the audience's attention.
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Involving In-App Advertising iTact digital promotes the app through mobile ad networks, social media platforms, and other digital channels to drive app installs and engagement. Includes creating targeted ads, setting budgets, and monitoring the campaigns' performance to optimize the ad spend and maximize the return on investment (ROI).
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iTact digital leverages Influencer Marketing involving collaborating with social media influencers and bloggers to promote the app to their followers and audiences. Including identifying the right influencers, creating engaging and authentic content, and measuring the impact and ROI of the campaign.
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Mobile app marketing requires ongoing optimization and monitoring iTact digital will ensure that the app remains competitive and relevant in the app stores and other digital channels. With deep understanding of the target audience, their needs, and behaviours, to create targeted and effective marketing campaigns.
